It’s easier than you think to outperform 99% of people because most people work on the wrong things. With a portfolio of companies at Acquisition.com that generates over $250 million per year, I’ve learned to focus on what truly matters. Here’s how you can do the same.
Prioritize the Right Tasks
Imagine your business as a tree. The height of the tree represents your revenue. Many businesses waste resources on small, unimportant tasks (B+ problems) that do not contribute to significant growth. By cutting off these distractions and focusing on the main trunk (A+ problems), you can channel all resources into what matters most.
Commitment to Growth
Commitment is the elimination of alternatives. It means focusing all resources on the one growth path that yields the most significant results. Don’t fall into the trap of tackling easy, minor tasks that offer quick dopamine hits. Instead, focus on solving the most crucial and challenging problems.
Creating Urgency and Focus
When dealing with important tasks, it’s essential to create urgency and focus. For instance, if your team is facing issues with pixel tracking in paid ads, prioritize fixing the pixel over other less critical tasks. Reassess your priorities once the main problem is resolved.
Effective Meetings
Change meeting cadences to daily or even twice daily when addressing high-priority issues. This frequency communicates the importance of the task and ensures quick feedback loops. Eliminate everything that is not related to the priority to maintain focus.
Transparency and Communication
Increase information transparency across the company. When everyone knows the same information—financials, conversion rates, profit margins—they can better align their efforts with the company’s goals.
Clear Direction
Regularly review your team’s agenda and provide clear direction. This helps eliminate anxiety and ensures that everyone is working towards the same objective. Celebrate small wins to maintain motivation.
Conclusion
By prioritizing the right tasks, creating urgency, and maintaining clear communication, you can significantly outperform most people. Focus on what truly matters, and you’ll see remarkable growth in your business.
FAQs
Why is prioritizing the right tasks important?
Focusing on the most critical tasks channels all resources into what matters most, leading to significant growth.
How can I create urgency and focus in my team?
Increase the frequency of meetings, eliminate distractions, and set clear deadlines to maintain focus.
Why is information transparency important?
When everyone knows the same information, they can better align their efforts with the company’s goals.
How can I provide clear direction to my team?
Regularly review your team’s agenda, provide clear direction, and celebrate small wins to maintain motivation.
What is the theory of constraints?
The theory of constraints identifies the most critical bottleneck that limits growth and focuses efforts on resolving it.